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In addition to these questions, set specific, measurable goals.
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It probably goes without saying, but we’ll say it anyways: You need to set goals. Now that you have your checklist in hand, let’s dive into the steps to planning a great trade show event! 1. Be sure to print it out and make personal notes to help you throughout the marketing event planning process.
Trade show booth design planner download#
Seventy five percent of those who attend such in-person marketing events say they are effective, with 74% saying they had a more positive opinion of the company, brand and/or product or service and 87% saying they purchased a company's product or service after the event ( 3, 4).īefore we start, download our Trade Show Planning Checklist to give you an overview of what we’ll cover. With that information in mind, many industrial and manufacturing businesses use trade shows and conferences to their advantage. It’s fair to say that at least half of the people who attend trade shows go with an intent to do business in some shape or form. the trade show to influence their buying decisions” (Exhibit Surveys). While there are hundreds of reasons people attend these trade shows, “51% of attendees plan on buying a product or service and 82%.
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If you’re looking to bolster your resources and knowledge on planning a successful marketing event, read on.Īccording to the Center for Exhibition Industry Research (CEIR), there are more than 14,000 trade show events held annually in North America ( 1). Perhaps you know that at any stage of the marketing process, a trade show or conference can help boost interest, confidence and loyalty to your product or services. Perhaps you’re thinking of participating in a trade show or already have a few under your belt.